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Just mad about Mad Men

July 24, 2010

Well, the wait is almost over- this Sunday night in the US sees the premiere of the long-awaited new season of Mad Men! I came late to the Mad Men cocktail party, but I can barely contain myself, and of course I can’t wait to see the costumes for this season! Luckily there are some beautiful gallery photos on the Mad Men site that show a glimpse what we have to look forward to…

The only other thing we know about season 4 (because the producers have been very good at keeping just about everything under wraps and spoiler free- even the promo trailers are only footage of past seasons) is that season 4 will be set in 1964. (Season 1 was set in 1960, season 2 in 1962, and 3 in 1963.) Janie Bryant, the costume designer for the show, is hinting at a touch of Mod being about to creep into the characters’ wardrobes in this article, where also she talks about her inspiration for the costumes (and the impact Mad Men has had on the fashion world in general). “The show’s costumes are inspired by old snapshots, Montgomery Ward and Sears catalogs, advertising illustrations and pattern books.” Ooh, pattern books!

So I thought it might be fun if this week’s pattern store update was Mad Men themed. Sometimes I come across a pattern and immediately think- that is such a Joan, or, Peggy would definitely wear that. For example, the redhead in this pattern from 1960 below- isn’t that Joan Holloway in pattern illustration form?!

Joan has in fact worn an almost identical dress, in green…

When I saw this Vogue pattern I thought “Betty Draper”:

Betty is, of course, generally elegant and ladylike, with a touch of Grace Kelly, but this pattern reminds me more of Betty’s sultry look in Rome:

This next number, from 1960? Peggy, of course!

Especially as Janie Bryant has commented that she tends to associate Peggy with plaid (and polka dots):

This next one from 1962 I thought might be Peggy doing party wear, but then I wondered if it was more Trudy Campbell:

Anyway, I hope that makes the wait seem shorter :) You also get even more excited about the new season by watching head writer and executive producer Matthew Weiner and the cast talk about the rules of Mad Men and how Mad Men messes with the notion of what a good TV show should be:

Images from Mad Men: copyright AMC.

2 Comments leave one →
  1. August 4, 2010 11:47 pm

    Oh yes, Mad Men has some serious frock porn. You should definitely check out Tom and Lorenzo’s great Mad Men character-by-character clothing analyses with lots and lots of photos at http://projectrungay.blogspot.com (search for Mad Style). You will love it!

    • glassoffashion permalink
      August 5, 2010 8:31 am

      How fabulous!! Thanks for point out that site- I do indeed love it! :)

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