A cardboard sea…
Gosh, It’s July already. How did that happen. So. Shall we talk about swimsuits?
A lot of photoshoots I see for swimwear in vintage magazines leave me a little… ambivalent. I do love vintage bathing suits, but I’m always amazed how clean and immaculate the models wearing them look. There’s never any wind, every hair is lacquered into place, and full makeup is generally de rigeur. They always look like the closest they will be going to the water is the beachside bar. (Sometimes I wonder if beach life was any fun at all before lycra was invented- it just seemed to involve lying in the sun being fed margaritas. Not that that is entirely bad, mind you.) Let me see if I can find an example of what I mean. Ah, yes, here we go:
That’s from 1959, but you see what I mean? (And that sea- do they think we won’t notice it’s a cardboard fake?!)
But thank goodness for the other images in this post (including the one at the top, which I love)…..
They’re from a 1949 issue of L’Officiel de la Mode, but they could almost be for a modern photoshoot. They realise that beach life is no fun unless there’s rocks to scramble over, seaweed to fling about, and unless you actually get in the water. (And surely there’s nothing that sells a swimsuit- or any other garment- like the promise that you might actually have fun in it!)
The models in this shoot do look exactly like they’re having fun, and I love the minimal styling. Speaking as someone who gets sand all over her and mad hair as soon as she even looks at a beach (and don’t stand too near me when I come out of the sea or you might get shaken all over) I do appreciate the windswept mop-headed models in these shots. Isn’t all this healthy seaside adventure a lot more appealing than poolside posing?